Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. As a Premium user you get access to background information and details about the release of this statistic. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. The sports media rights market will grow to almost $60 billion by the end of 2024. More than 458 million viewers watched eSports in 2019. DAZN, on the other hand, recently bought the exclusive broadcasting rights for the Brazilian Blast Premier League (engaging in Counter-Strike) as well as rights to show EPL matches in Canada, Spain and Japan. Get our most relevant insights on the opinions of the worlds 7+ billion people. Ensuring that sports are where fans are. The FIFA World Cup is one of the most popular sports events in the world, especially in the UK. Browse webinars and in-person learning sessions to fit your interests. to incorporate the statistic into your presentation at any time. Fields marked with an asterisk (*) are required. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best sports TV ratings of 2020. Sports Viewership: Streaming v. Cable. In general, would you describe yourself as a sports fan, or not? Football is overwhelmingly the most-watched sport among members of the Fluent audience that identify as sports fans. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. 2023 Asona - WordPress Theme by APALODI. eSports viewership statistics confirm that this is one of the most popular forms of competition out there. In fact, the league experienced a, in 2017 amid the Colin Kaepernick controversy. Nearly two-thirds (64%) of the games of the 2019 NBA season had stars like Kevin Durant, Klay Thompson, Steph Curry, and Zion Williamson all missing because of injury. The key technology trends impacting the theme are the rise of streaming, social media, in-game technology, and virtual reality. Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. Top 7 Legal Betting Sites [Bet With no 21 Richest Boxers in the World [Are You 37+ Sports Betting Stats [Rise of the Billion NFL teams recruit players from college leagues. is here! those that watch more than once a month, is expected to go up to 229.6 million, an 8.7% year-on-year increase, whereas the number of casual viewers is projected to reach 235.5 million by the end of 2021. 46% of the average NBA team's fans are white . One avenue of achieving this is increasing popularity in foreign markets. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining football viewership statistics. Enquire Before Buying Americans' average rating of 25 U.S. industries and sectors is down from a year ago, but the rank order is similar. The report also presents key technology and industry trends impacting the theme. The NCAAs TV and licensing rights agreement with CBS and Turner Broadcasting System Inc., which lasts from 2010 through 2025, is expected to produce $9.6 billion in revenue over the next 10 years, according to this statistic. 1998 FIFA World Cup (3.4 billion) 6. Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. for a morning golf broadcast in 34 years. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. that people love to watch competitive sports. Results are specific to the Fluent audience and not reflective of the general U.S. population. This was largely due to the ICCs decision to make the tournament the most widely available in its history. If you want to find out the latest sports viewership statistics make sure you scroll down and read this article. For the purpose of this survey, the "none of these" option includes alternatives like watching a game in person or at a sports bar. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular, The League of Legends World Championship in 2019 had a. and enthusiasts can be found in the Asia-Pacific region. Sports In Depth: Topics A to Z Sports What is your favorite sport to watch? The 2019 Fortnite World Cup Solo Finals had 1.8 million total hours watched while the 2019 League of Legends World Championship broke the record for the most-watched eSports event with over 100 million viewers. "Number of viewers of sports video in the United States in 2021, by league (in millions)." October 16, 2017. The study suggests that by 2021, esports will have more viewers than every professional sports league except the NFL. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. 1.11.2021. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. 41% of fans streamed sports through Youtube TV, 13% used Hulu, 23% used ESPN, and another 23% used other streaming services. Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. TwitchMetrics Pro. Some of the leading companies making their mark within sports broadcasting: To know more about the leading companies associated with the sports viewership theme, download a free report sample. Stats on. But do you know which events have the most viewers? Many experts believe that the dip in viewership is largely due to several big stars not playing because of injuries. Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices are the key industry trends impacting sports viewership. liability for the information given being complete or correct. US Sports Viewership Facts and Stats 9. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the-top) platforms werent even a part of the conversation. bringing in 150 million viewers in Europe alone in 2021, World Series in baseball (14.35 million viewers), reach an amazing 465 million viewers by the end of the year, seeing the lowest TV audience in history at just 8.3 million viewers, Ohio State and Michigan and it had almost 16 million viewers, as many as 45.33% of Brits bet on sports occasionally. 6. This report provides an overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by sports viewership ratings. We also use your market data in our Strategic Business Process to support our business decisions. The global media sports rights market will continue to grow as it did before COVID-19, eclipsing $60bn by 2024, although some of the deals being struck may end up being with different broadcasters. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. This research is only meant to inform and illustrate, as an example, the rich data assets Fluent can derive insights from to drive in-market strategies. 2020 apsporteditors.org All rights reserved. As a Premium user you get access to the detailed source references and background information about this statistic. No, but representative of the overall Fluent Audience. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. A survey conducted by PwC found that most of the people kept their traditional subscriptions purely to watch live sporting events, and they would have canceled had these not been available. all employees of a single company, [email protected] +44 (0) 20 7947 2960. Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the most viewed sporting event of 2019. . Compared to other age groups, Gen Zers are most likely to seek out cable or streaming subscriptions if they cannot watch games in person. MLBs three national TV partners, however, all saw increased viewership last year, while the leagues 13-game exclusive series of YouTube broadcasts averaged 1.2 million live views per game. Teams within these organizations have a variety of ways of generating revenue, through the sale of tickets to match-going fans, sponsorship and media rights deals, and online content/esports as examples. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Sign up to receive essential insights on the thoughts and feelings of people in more than 140 countries. While the viewership numbers seem to confirm the supposed demise of baseball in the US, the truth is not so simple. As a surprise to no one, football is the king of the most popular sports in America by TV ratings. * Less than 0.5%; ^ WORDING: What is your favorite sport to follow? This statistic is not included in your account. Every customers requirement is unique. Computer and restaurant industries are at the top while the federal government and pharmaceuticals are at the bottom. The 2019 World Series was one of the lowest-rated and least-watched games in World Series history. Comparatively, between Jan. 6 and Jan. 23, viewers 25-54 in BBO homes accounted for approximately 10% of the non-sports programming on the three networks that carried the divisional and conference championship playoffs. Pages: 25 If youre a sports fan, then you already know that some sporting events are more popular than others. Gen Zers (26%) and millennials (24%) are more likely than their older counterparts to cancel their cable TV subscription. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. How the World's Biggest Sports Properties Engaged Fans in 2020 . 2.7 million, on the other hand, watched the first game of the resumed season, broadcast on 17th June 2020. Statista assumes no The GlobalData platform is our go-to tool for intelligence services. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. The viewership data complements data in Nielsen's Return of Sports Study, which found that sports fans expressed less intended TV viewership ranging from 2%-10% between May and August. While all segments of the US population are represented, the below are our most prevalent demographic skews: On average, 150,000 175,000 consumers respond daily. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. The Worlds game in 2020 peaked at over 3.8 million concurrent viewers. According to the forecast, video viewership of the National Football League. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. The most-watched NCAA football game in 2021 was the match between Ohio State and Michigan and it had almost 16 million viewers. An average of 14.9 million people watched a regular season game in the NFL in 2020. So, it'll certainly be interesting to see if that figure increases as the competition gets closer to the final. All that remains is for these trends to boost viewing numbers. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. ", Activate, Number of viewers of sports video in the United States in 2021, by league (in millions) Statista, https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/ (last visited January 18, 2023), Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph], Activate, October 16, 2017. Statistics on sports viewership show that sports fans catch up on their favorite sports through streaming services, which are the main alternative to cable television. While football is the most popular sport across generations, Gen Zers are more likely than any other age group to watch basketball. The GlobalData platform is our go-to tool for intelligence services. On July 23, former womens bantamweight champion Holly Holm headlined a Fox card in Chicago against one of the. The price of enjoying a live game has often been cited as one of the primary reasons why some fans choose not to go. The number of TV sports viewers dropped across all sports in 2020. At no point will consumers personal information will ever be disclosed. Sports viewership trends meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. NFL viewership has been low, dating all the way back to the 2016 season. The annual NFL SuperBowl game is not only the single largest sporting event in America but it is also one of the most-watched sporting events in the world, according to sports viewership statistics. The National Collegiate Athletic Association (NCAA) made 827 million dollars in revenue in the year 2020 from television broadcast payments and licensing rights. Golf Digest Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. Sports viewership statistics show that soccer is the most watched professional sports and, unsurprisingly, it also draws the most viewers of any other sport. The FIFA World Cup3.3 billion viewers. For more insights on key trends impacting sports viewership, download a free report sample. Get full access to all features within our Corporate Solutions. Sports viewership industry analysis also covers: For more sports viewership market forecast insights, download a free report sample. Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. Register in seconds and access exclusive features. List aggregation and channel comparison . An overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. Spurred by this development and the fact that as many as 45.33% of Brits bet on sports occasionally, many broadcasters are now seeing a lifeline in the integration of online gambling and traditional TV sports broadcasts. 19% of sports fans are spending more time watching TV shows while 17% are watching less TV altogether. Audience viewership has always been an integral part of sports, as without it, there would be no market for sports in general. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. If you are an admin, please authenticate by logging in again. September 10, 2020 at 1:56 pm ET. A recent study revealed that 70 million people will watch a single esports final, which is higher than the viewership for U.S. professional baseball, soccer, and hockey finals. Published: March 21, 2022 19% of sports fans plan to cancel their cable TV package if the 2020-2021 football season is canceled. 39% of fans are watching sports content via streaming services, with YouTube TV leading the way (16%). The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. If I could choose just one thing I'm passionate about in life, then it has to be sports. Report Code: GDSPO-TR-S005. Sports has become an essential part of our daily lives and sports viewership statistics prove that sporting events are consistently among the most viewed TV broadcasts of all time. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. It is believed that many sports fans also do not necessarily grow up as a fan of specific teams or clubs and instead are more inclined to follow specific athletes. US women's soccer viewership broke records by as much as 300% in 2020. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the. So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence, Rise Of Streaming, Social Media, In-Game Technology, and Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching from Home Vs Game Attendance, and Ticket Prices. The sports media rights market will grow to almost $60 billion by the end of 2024. According to Statista, 20% of British fans spend less than one hour a week watching football matches live on TV. 5. Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. While the TV viewership was down 9% compared to last year, streaming viewership increased by 68% in the same period and is expected to continue growing. Accessed January 18, 2023. https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Activate. "Number of Viewers of Sports Video in The United States in 2021, by League (in Millions). As esports viewership grew, so did the number of . According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Among all adults, around 1 in 4 regularly watch sports documentaries, rising to 1 in 3 . Other experts believe the fall is due to the concentration of star power in the West Coast versus the East Coast. A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. Get in touch with us. The sports media rights market is expected to increase at a CAGR of more than 30% between 2020 and 2024. In 2019, the NFL had an average TV viewership of 16.5 million per game, 7. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. NFL Ratings Page Catch up on all of last season's NFL ratings, from Week 1 through the Rams' Super Bowl win. This year's U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough . Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. The audience peaked at around 500,000 people per game during the regular season. Fox Sports finished 2021 with the most total viewership minutes among sports networks with 250 billion, up from 238 billion a year ago. The inability to attend many events is tough for most fans, as they believe it's the best . You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. The average TV viewership of a regular season game in the NBA stood at 1.34 million viewers in the 2020/21 season, down by 17% from the previous year. 4. Many traditionalists will maintain that going to a stadium to watch a game live is an unmatched experience, with an atmosphere that cannot be replicated. 2018 FIFA World Cup (3.572 billion) 3. Its the NFL SuperBowl. Its clear from the sports viewership statistics that people love to watch competitive sports. 1996, 2000, 2004 Summer Olympics (3.5 billion) 5. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular sports leagues by viewership. We have a lot of great sports datasets on Kaggle! The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. First, . Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. Platforms such as Twitter and Instagram usually see significant amounts of discussion following big games, and the social media accounts of many teams have begun interacting with fans in unique ways to engage them further. Several years ago, the Boston Red Sox installed VR booths at their home venue, Fenway Park, to allow fans to experience baseball games in closer detail. Live sports viewing in the U.S. 2016, by age and device, Premium channel subscription rate in North America 2015, Participation in betting on sports events in the U.S. 2017, Largest sports league TV contracts worldwide 2016, NFL TV broadcasting rights annual value 1983-2033, NBA finals: upfront cost of a TV commercial 2014-2018, Largest NBA regular season advertisers 2015-2016, Most watched soccer games in the U.S. 2015, Average TV viewership in the U.S. of selected soccer games 2016, Live soccer programming in the U.S. 2015, by network, March madness: cost of a TV commercial 2002-2015, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. The 2019 MLS season delivered an average audience of 246,000 viewers, 4. Can be shared by unlimited users within one corporate location e.g. these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. The key industry trends impacting sports viewership are financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices. postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. In, Activate. 25 broadcast partners across 200 countries aired over 20,000 hours of live games, highlights and reruns over seven weeks between May 30 and July 14. 32% of UK adults never watch live sports on TV. Drawing in more than 100 million viewers in the US, the Super Bowl LIV was the most-watched sports event of the year. The biggest audience of the season was the. Show publisher information A world record for the highest concurrent viewership of a live stream of all time. Much like the MLB, NBAs TV ratings have been declining for a few years and dropped by double digits in 2019 versus 2018. We also use your market data in our Strategic Business Process to support our business decisions. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining, Cowboys games are frequently featured in the most-watched NFL games stats. Every customers requirement is unique. Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph]. This year's Super Bowl game highlighted this in clear figures. 2019 ICC Cricket World Cup (2.6 billion) 9. Currency Conversion is for Indicative purpose only. Recent trend What is your favorite sport to watch? 9. Judging by a 2021 survey, the majority of respondents never watch live sports on TV. Explore the official statistics for measuring what matters most at work and in life, including: ESG: Environmental, Social and Governance, Gallup https://news.gallup.com/poll/4735/Sports.aspx, Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A, Computer, Restaurant Sectors Still Top-Rated U.S. Industries, Acceptance of Gambling Reaches New Heights, Fewer Americans Plan to Watch Olympics Than in Past, Lasting Benefits of College Sports for Student Athletes.
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